Save the Date: Amplify Austin March 2 – 3



Amplify Austin Day 2017 is less than 2 weeks away!  Latinitas is looking to raise $10,000 so that 100 girls can attend our 4-week summer camp, where they will develop valuable tech and media skills with the help of visiting mentors and artists and take field trips to local tech companies. Last year, they visited Dell, General Motors, Blackbaud, and Google. The weekly camp themes are Cine Chica, Tech Chica, Fashion Forward, and Healthy Chica. Help us #AmplifyFun for girls in our Latinitas programs by scheduling your donation today at:

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Your donation helps us fund tech education.

9000 new tech jobs are coming to Austin by 2017. However, women make up less than 17% of these companies; women of color a dismal 1%. Media doesn’t fare much better as the National Society of Newspaper Editors reports a drop in reporters of color in the last ten years down to 2% of newsrooms.

Screen Shot 2017-02-21 at 5.18.30 PMNow let’s look at future of Austin. 60% of Austin’s public schools is Hispanic. That’s 50 of 84,000 students. Average family income for Hispanics in Austin: $32,000 making technology an unaffordable luxury. So, the city has a growing tech industry and a growing diverse population with barriers to tech. Latinitas is bridging that gap with training, culturally-relevant activities and mentors who reflect service population – making Latinitas one of the only bilingual tech education organizations in Austin and one of a handful, nationally.

Latinitas serves Austin’s poorest. Of the 300 girls Latinitas that meet weekly in Austin, over 95% live below the poverty level in neighborhoods that have higher than average rates of arrests for gun violence, drugs and gang activity. In Latinitas, girls learn the latest Web 2.0 platforms to design websites, produce video, record audio, blog, do photography, develop video games and apps and, recently – to code video games and robots.

Latinitas also connects Hispanic girls and teens with professional Latinas and other women of color through field trips, program visits or virtual mentoring.

And it works. Latinitas is reaching girls others aren’t. 63% of girls who attended Latinitas’ Code Chica Conferences had never had a coding lesson before.

16422919_885358428272292_601017221241945639_oBy meeting girls where they are at such as schools, public libraries, the Housing Authority or community centers makes coding, game design and app development accessible to one of the fastest growing demographics in our city. Latinitas in the long run is showing some amazing outcomes, 93% of Latinitas program alumni are graduating high school, 81% identify as a college student, that’s in light of having the highest school drop out rates (30%).

Latinitas has been defeating stereotypes not only based in gender, but also in culture for some time now.

Latinitas is not scrambling to connect young Latinas with the big picture future of Austin, it’s one of the models. Latinitas has evolved from its origins in magazine publishing to the innovative world we live in today and provides technology education and training so Austin will not have to look further than its own backyard for future tech talent.

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