When your role model tells you that anything can happen, follow your dreams, work hard and they will come true, you begin to get the motivation to actually do something about your life. These women have found ways to follow their passions and make a business, living, and doing what they love. Three women, Dina Eden, Nancy Contreras, and Sandra Arlette, have made a business out of their craft, art and hard work. They are combining their abilities to create an awesome fashion trifecta. I had the pleasure of interviewing these ladies to find out who they are, what they do, and how they achieved it.
Dina Eden is the owner/ designer of Tree of Eden, an accessory boutique online and in Arlette, which is located in downtown El Paso. Dina has always had a thing for art and dabbled in a couple classes, but when she took ceramics, she knew it was a perfect fit. Dina states, “ I always wanted to do something with art, jewelry is a really good medium.” Dina was a supervisor for an accounting company but then had a car accident that caused her to have total amnesia. She went back to basics and started using art, ceramic sculpture and jewelry making as therapy. Dina decided to sell some of her creations on ETSY this past November and was asked to sell some articles in the downtown boutique, Arlette. She began to show her jewelry at many private events around El Paso. She is currently in Hidalgo Mexico to expand her creative abilities. For example, pottery Dina States, “There are a bunch of clay deposits on the Ranch (in Mexico) to work on pottery.” Her greatest success is doing what she really loves with her small business. Dina states, “I would rather struggle with a small business then with something I don’t like.” Her success ties into her struggle, while growing up in Juarez entrepreneurship wasn’t’ really advised. Dina’s advice was to try and self teach, “start early to get a feel for it; it’s all about confidence. There’s nothing to be scared of. It could turn into a really good business.” Dina also suggests to research small businesses and learn bookkeeping, or how to finance. There are many outlets to learn how to manage money, and it’s a very important part of the process.
Another contributor to Arlette boutique is Nancy’s online store, Ragazza Bazaar. Nancy grew up watching hermother make quinceañera dresses, homecoming mums and other formal attire, and later immersed herself in the fashion industry by becoming retail managers at various stores. She started surfing the web and realized she could gain endless possibilities by owning her own online store inspired by celebrity style. Her first business was started sola, then got some help from her sister who lives in San Diego. Nancy explained how she gained hands on experience in the fashion world by going to events and showing her work in fashion shows. Some obstacles Nancy overcame was through marketing, getting the word out, but networking worked for her. Nancy is very big on supporting her local community and wants to extend more opportunities for girls in El Paso. She is currently undergoing a social media promotion website that deals with supporting local businesses online, El Paso Style. Nancy advises, “continue to work hard to promote your talent and skill and create a portfolio. Never give up, even if you think you’re failing. It takes time, work and a lot of commitment.” She also advises to research resources of the craft, your audience and learn from other who are also successful.
Sandra Arlette is the owner of Arlette, a local boutique mainly housing jewelry, but also sells many other things by herself and other artists. A craftswoman from a very young age, Sandra had always wanted to delve into fashion design, but because her educational art options were somewhat slim she studied International business. Starting in 2005, Sandra kept her creativity on the side, she had an epiphany one afternoon when her accessory choices were not very promising. She began creating articles for herself and then began crafting more for others. Arlette’s businessbegan to pick up in 2009, she states, “It really was my passion, I could stay home for days doing nothing but designing!!” Finally, Sandra opened her own shop in 2012 with the help of her family and supporting boyfriend, after dedicating her post graduation to her home accessory business. Sandra hopes to keep doing what she loves forever and helping local artists, designers around El Paso be heard. Sandra’s advice to young Latinitasis to keep your head up, do your research, and don’t be discouraged by negative people. She says, “Keep doing what you love, do it right and better yourself, always share your talent and appreciate other’s too.” Sandra also advises to surround yourself with supportive and passionate companions, get an education, and if you’re set on your artistic career, start your investigation and research now! Sandra has made a living out of her passion through heart and hard work, young girls/Latinas can also do the same with any talent.
All three women have recently begun their business journeys, and they’re going strong. These women have accomplished and learned so many things, and a common obstacle standing in their way is the overwhelming skepticism towards going local. Sandra Arlette says, “I think the greatest obstacle has been the lack of interest of the society in “handmade” products. I think we don’t appreciate it enough and we still think that handmade is cheap or has poor quality.” Arlette’s boutique has been going strong for a year now and hopefully El Paso can support their crafts and keep their dream alive.