Women in Social Media

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While there are girls who abuse use social media by posting inappropriate pictures and/or content of themselves just to receive “likes,” there are women who use this powerful tool to build their professional online presence.  With modern college courses like “social media journalism,” social networks like Twitter and Instagram are being used in positive ways to help women create a professional network. While these  fun platforms can  have a bad side, the following  women have used social media in a way that has positively influenced  those around them.

Angela Littlefield
Littlefield is a junior journalism student at the University of Texas at Austin. While just a student, Littlefield does many things for her strengthens her journalism career now like by managing a fashion blog and being one of the first reporters for an online magazine called The Horn, where she contributes video content. She has attended red carpet events in Houston and has also covered various news-related events around Austin, as well. However, Littlefield uses social media to get the word out about her projects. Littlefield has her own Facebook page (Angela “S.” Littlefield) that keeps her followers updated on her current projects.

“Social media is powerful for men and women, you just have to be very careful how you use it,” Littlefield said. “I see some women who will post statuses or pictures just for male attention and get hundreds of likes but, deep down, how is that impacting the world or themselves?”

LaLa Castro

Castro is a mother, entrepreneur, technology enthusiast and an avid user of social media in a professional manner. She is the founder of #LatinaGeeks and her website, eLaLa.com. #LatinaGeeks is a “first-of-its-kind community to empower and inspire Latin women by spreading the knowledge of entrepreneurship, social media and technology.”

Her main goal is to break the stereotype that women are intimidated by technology. Her website and foundation’s main goal is to empower Latina women by informing them about entrepreneurship and the use of social media in a positive and professional way. Before founding these projects,  she owned and operated her custom-jewelry boutique that gained so much popularity,it received the attention of celebrities, which led to a partnership with Warner Bros. in the the film, Red Riding Hood.

Castro is very proud of her Latina heritage and embraces it. She says that it was because of her cultural background that she became a successful entrepreneur and social media expert. As a child, Castro had to go out and sell fruit door-to-door with her grandfather to make end’s meet. At a young age, she was already being exposed to entrepreneurship.

Sara Inés Calderón
Since 2009, Sara Inés Calderón has worked on several projects within the start up world and digital space. Founder of NewsTaco.com, Sara is an active blogger and creates a variety of content for “a variety of outlets, including TechCrunchPolitic365Pocho.comYouTube, and Latinopia, among others,” she shares on her website Sarainescalderon.com.

“What’s truly surprised me with regard to News Taco is that my favorite part of the entire enterprise has been to promote other Latino writers and artists across the country. I thought I would enjoy writing and generating my own content, but what I’ve truly appreciated was being able to meet and work with Latina and Latino writers from New York, Chicago, Los Angeles, Arizona, Texas and everywhere in between.

There’s so much talent out there, and as I’ve begun working with all of these talented Latinos, I’ve realized that this is truly one of News Taco’s core values: to be a platform to promote Latinos across the country. Thus, the most rewarding part of generating my own media has been giving a voice to other Latinos who needed a platform and watching them grow as writers and in popularity,” shared Calderón in a 2011 interview with Latinitas.

Angela, LaLa, and Sara are only two of hundres, even thousands, of women using social media to not only inform their audience about their project, but to also inspire other women to use technology to further advance their careers. Users can check out different hashtags, like #LATISM, to enter a conversation about Hispanic issues.The #LATISM hashtag on Twitter links thousands of Latino/as together to trending topics in the Hispanic community. If you’re a blogger, then check out the blogs by Latinitas! Blogs by Latinas shares an online directory of Latina bloggers.

 

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