Career Spotlight: Chief Communications Officer

Photo Credit:  http://www.congreso.net/

Photo Credit:
http://www.congreso.net/

Name:
Yvette A. Nuñez
Position & Title:
Chief Communications Officer
Employer:
Congreso de Latinos Unidos, Inc.
City & State:
Philadelphia, PA
What are some of your job responsibilities?
I lead our $24M multi service non-profit organization’s fundraising, communications, special events, corporate relations, community relations, civic engagement and volunteer management efforts; serve as member of executive leadership team overseeing a staff of 4. I manage the agency’s Corporate Advisory Council, featuring Fortune 100 and Fortune 500 companies as well as manage external vendors including PR agency, photographers, design firms, and promotional products companies. I develop strategic leadership communications, including speeches, press releases, Op-Eds, and content for brochures, annual reports, and electronic media. I also serve as the agency’s social media manager and design agency collateral as needed. Congreso is one of the nation’s Top Hispanic Non-profits in the Nation, and I serve as liaison to national and corporate partnerships.
What is your educational background? Describe your college experience and how it helped you prepare for your career.
I have an undergraduate degree in journalism. In college, I was the first Latina to serve as Editor in Chief of the school newspaper, where I managed a team of 50+ freelance writers, photographers, designers, etc. This experience gave me a good understanding for the deadline-driven pace of a newsroom, and later as I became a non-profit communications professional, I benefited from the skills in management, deadlines, and multitasking that it helped enhance. I also worked as a clerical supervisor and a legal assistant…AT THE SAME TIME!
How did you find your current job?
I built a strong network and great reputation for the work I was doing in the non-profit and government sectors. I had previously worked with the agency as a partner, and when it came under new leadership, a position became available requiring my exact combination of skills.
What did you do to prepare for this career?
You can do PR anywhere. You should merge it with something you’re passionate about. I love being Latina and working in the Latino community. I am blessed to have the opportunity to use my skills for the benefit of a great organization that helps 16,000 people a year. I am not a social worker, but I love promoting what our staff and clients are doing together for the betterment of Latino Philadelphia.To prepare for this career, I had a natural talent for writing, and an upbringing that predisposed me to prioritizing the voices of poor people of color.
What is your favorite part of your job?
I love any day that I get to spend with our clients, especially the older adults who come by to visit. It’s an immediate fill my bucket with love kind of day. I also just LOVE bringing an event/fundraiser to fruition. It takes a lot of planning, hustling, visioning, and negotiating. But when it all comes together (and it always does) is the best part.
What is the most challenging part of your job
I think the most challenging is not being able to be all things to all people. When you wear a lot of different hats, sometimes they tip over and you just can’t manage it. Learning to manage my time, expectations, and diverse interests are tricky, but doable.
What advice would you give to help a girl prepare for a job like yours?
I would say that you have to love to write, understand the story and/or event from the end user’s perspective before the story is written and before the event is planned, and find something your passionate about.
What do you do for fun when you aren’t working?
Go on dates with my kids, travel and read.

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