Latinitas Announces New El Paso Executive Director Isis Portillo


Latinitas Hires New Executive Director for El Paso Chapter

Native Daughter Isis Portillo will oversee El Paso operations following founder’s departure

Austin/El Paso, Texas (May 1, 2017) – Latinitas, a nonprofit organization focused on empowering young Latinas using media and technology, announced today that Isis Portillo has joined the team as the new executive director in its El Paso office. Portillo will be bringing to the table 19 years of broadcasting experience as well as a background in marketing and advertising.

El Paso Executive Director Isis Portillo

El Paso Executive Director Isis Portillo

A Del Valle High School “Conquistador” and University of Texas at El Paso graduate, Portillo comes to Latinitas after spending the last three years working in IP marketing and consulting for Jack Key Auto Group/HoyFox Automotive. Prior to that, she worked for multimedia conglomerates such as Entravision Communications, Univision Communications and NBC News. As the new executive director at Latinitas El Paso, Portillo will lead new charges in program growth, relationship building and strategies focused on the success of El Paso youth.

“It means giving as many young Latinitas an opportunity to aim higher,” Portillo said about what it means to her to join the Latinitas team. “It’s opening the door for them so that they can do it better. Someone is willing to stand with you so you can get there.” Read more about Portillo on our Medium blog:

Portillo will be replacing Alicia Rascon as the head of the El Paso chapter of Latinitas. Rascon co-founded Latinitas magazine and outreach programming 15 years ago in at a class at the University of Texas at Austin.  She brought Latinitas programs to El Paso in 2008, providing services to thousands of girls in the city’s school districts, public housing and cultural centers.  Rascon left the organization in January and to join the student engagement and leadership center at the University of Texas at El Paso.


Latinitas is dedicated to empowering Latina youth using media and technology, providing direct digital media and technology training and esteem-boosting services to nearly 3,500 girls and teens across Texas annually – 2,000 in Central and 1,500 more in West Texas. Latinitas envisions a future in which all Latinas are strong and confident in their image. Girls and families in Latinitas learn the latest Web 2.0 platforms to design websites, do graphic design, produce video, record audio, blog, do photography, invent social media campaigns, develop video games and mobile apps, coding and robotics ensuring new and diverse voices in media and technology. Latinitas also produces the first and still only magazine of its kind, (25,000 monthly viewers), and its own social media network, (1,400 registered girls).

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Spotlight: Actress Yvette Yates

In today’s world, there are many roads a young girl can take to reach her goals. Many little girls dream of becoming a ballerina, a veterinarian, a rock star, or an actress; the best way to go about these artistic aspirations is to first get a bachelor’s degree in physiological science. Well not exactly, but that’s the road Latina actress Yvette Yates took to become the well-rounded individual she is today. I had the pleasure of sitting down with Yates to talk about her career, her background and her representation of Latinas.

Yates met with Latinitas when she took time from her busy acting career to visit her hometown of El Paso for Hispanic Heritage month. With a strong commitment to giving back, she dedicated her time back home to speaking at high schools, churches, theatre groups, the film commission and discussion panels at El Paso Community College. Yates spoke about the role of Hispanics in the movie industry and how they survive and thrive in the business. Supporting her local film community, Yates was also a special guest at the movie premier of Bless Me Ultima at the Plaza Theater.  She is also currently part of the on-going charity program called Unite Me Now.

Growing up in El Paso, Texas, Yates had the traditional border town family upbringing and is now an American proud of her Mexican heritage. Yates attended Loretto, the local all girls Catholic school, which paved the way for her to attend the University of California at Los Angeles, UCLA. What really got her film career going was her job at a production agency.  Although her family was under the impression that she was going to do something in the medical field, they were extremely supportive and created a strong foundation for her new beginnings. Yates started with short films and landed the lead role for Nina Quebrada, which won Honorable Mention at the Los Angeles Latino International Film Festival and a nomination at the Imagen Awards. Later, she moved to bigger films and worked alongside Anna Paquin and Eva Longoria, among others. In her latest movie, El Gringo, she was able to work with Christian Slater and Scott Adkins. With this film, among many others, Yates says she wants to spread knowledge about the Hispanic culture.

I asked Yates if she had ever been typecast or stereotyped in Hollywood or if she has seen these actions, and she answered, “directors put out descriptions of a character and your managers or agents decide what is best for you. In El Gringo, they wanted me to have a thick Mexican accent because my character was from a border town.”  Yates explained to the producers that she was also from a border town and had the ability to speak perfect English and Spanish. Yates mentioned how Latina characters are usually asked to provide an accent but sometimes “they’ll (writers, producers, directors) mold the character around the actor.”

When asked who her inspirations were, or her dream film cast, Yates named Meryl Streep and Marion Cotillard. She explained how they are both able to act out emotions and use their body language to communicate with the audience, and that is something she appreciates in actors. Yates also mentioned Lupe Ontiveros who recently died of cancer, but played a very important role for the Latin community in Hollywood. Ontiveros played hundreds of maids and not one judge, but she played the role of a maid with the respect and dignity real housekeepers deserve. Yates said she had the opportunity to go to Ontiveros’s funeral. “Sometimes you create an image as an actor but you try to open up and play other parts, sometimes they have nothing to do with being a Latina,” shared Yates of the acting roles available to Latinas.  “It just goes back to those who created the roles, and how you approach the role, no matter how small.”

Yvette Yates Day September 26th

“Learn as much as you can in the field,” added Yates about her advice for our young Latinitas who want to make their own career in the acting field. “Learn every facet and understand the whole film process to better prepare for the audition or interview, they will notice. Continue to be consistent with your work and challenge yourself.” Her advice to help out those who are a little more discouraged with their trials was, “don’t limit yourself, be prepared until the right role fits, the look, the feel; focus on your work or craft. Certain characters speak to you and it’s the most amazing feeling ever. We are our own obstacles, give it your best.”

On using her resources, Yates added, “Network, the people you’re around are your support system. Share, use social media and people to help you further your career.”On her last thoughts, Yates mentioned how she would love to do family movies. She highlighted that the movies she has chosen mostly try to send out a message and that most of her films have no nudity. Seeing as though she is extremely family oriented and loves her hometown, she is a Latina talent who should be appreciated.

Occupy Wall Street

Vea este artículo en español aquí

You’ve probably heard about on the newspaper, in blogs or on TV. Occupy Wall Street is a movement fighting against inequalities and I’m proud to have been a part of the local occupy movement in my hometown. Occupy Wall Street is a national movement that has been going on since September 2011. According to, Occupy Wall Street is a people-powered movement that began on September 17, 2011 in Liberty Square in Manhattan’s Financial District.”  The movement has “spread to over 100 cities in the United States and actions in over 1,500 cities globally. #ows is fighting back against the corrosive power of major banks and multinational corporations over the democratic process, and the role of Wall Street in creating an economic collapse that has caused the greatest recession in generations. The movementaims to fight back against the richest 1% of people that are writing the rules of an unfair global economy that is foreclosing on our future.”

The fight is to stop huge corporations from the mistreatment and inequality in the work place, animal cruelty, over exaggerated student loan debt, the use of military and police force to prevent freedom of the press or of assembly, the power to charge us to hold money we EARNED, the drastic disappearance of benefits. The list goes on my friends, but you get the point.

This issue (as we all know) has been a problem since Thomas Edison decided to light up banks with light bulbs. I’m sure if he knew what their intentions were, he would have kept his secret on the down low.  The madness has taken over cities all over the U.S., as well as at the national level. This has triggered people to go out in the streets to demonstrate their frustration.

The issue has also hit my hometown.  In El Paso, Texas we have been demonstrating and occupying San Jacinto Plaza for about 2 months now. Being that the Plaza is the heart of El Paso, but most importantly we have three huge corporations right across the street – Wells Fargo, Bank of America and Chase. Our team of local activists have been camping out all this time! Our group has persisted disregarding the drastic cold weather we have had throughout the days. We have also had activist from Australia, New York and Chicago come to our occupation.

The community has helped by donating food and necessities every so often. Besides the purpose or the anger we have within, this is an amazing turn out for El Paso. Nothing beats the unity we have gained throughout these months. Yet, there is still a lack of support from our “so called” revolutionary generation. It has been very difficult to get our people there to support this cause. It is only a few who have been keeping the momentum.

This is an awakening to my city, to our city. We are all in this together. We should help each other out! Support one another! It is movements like this that make me feel the warmth of my city. It is the stupid mistakes that the government makes that unify us!

Now the question is.. Is success and comfort blinding us? I mean, we are aware what world we are living in right? How could one not stop and think about all those who are going through hard times? Or as long as we are “okay,” then nothing matters right? How could people preach for PEACE and wear their little cool peace shirts and bracelets, but don’t even bother actually giving that word life? I hear it again and again how horrible this world is.  My question to you is – what are YOU doing about it?