Latinitas Announces New El Paso Executive Director Isis Portillo

Latinitas logo

FOR IMMEDIATE RELEASE

Latinitas Hires New Executive Director for El Paso Chapter

Native Daughter Isis Portillo will oversee El Paso operations following founder’s departure

Austin/El Paso, Texas (May 1, 2017) – Latinitas, a nonprofit organization focused on empowering young Latinas using media and technology, announced today that Isis Portillo has joined the team as the new executive director in its El Paso office. Portillo will be bringing to the table 19 years of broadcasting experience as well as a background in marketing and advertising.

El Paso Executive Director Isis Portillo

El Paso Executive Director Isis Portillo

A Del Valle High School “Conquistador” and University of Texas at El Paso graduate, Portillo comes to Latinitas after spending the last three years working in IP marketing and consulting for Jack Key Auto Group/HoyFox Automotive. Prior to that, she worked for multimedia conglomerates such as Entravision Communications, Univision Communications and NBC News. As the new executive director at Latinitas El Paso, Portillo will lead new charges in program growth, relationship building and strategies focused on the success of El Paso youth.

“It means giving as many young Latinitas an opportunity to aim higher,” Portillo said about what it means to her to join the Latinitas team. “It’s opening the door for them so that they can do it better. Someone is willing to stand with you so you can get there.” Read more about Portillo on our Medium blog: http://bit.ly/2pqSYZk.

Portillo will be replacing Alicia Rascon as the head of the El Paso chapter of Latinitas. Rascon co-founded Latinitas magazine and outreach programming 15 years ago in at a class at the University of Texas at Austin.  She brought Latinitas programs to El Paso in 2008, providing services to thousands of girls in the city’s school districts, public housing and cultural centers.  Rascon left the organization in January and to join the student engagement and leadership center at the University of Texas at El Paso.

ABOUT LATINITAS

Latinitas is dedicated to empowering Latina youth using media and technology, providing direct digital media and technology training and esteem-boosting services to nearly 3,500 girls and teens across Texas annually – 2,000 in Central and 1,500 more in West Texas. Latinitas envisions a future in which all Latinas are strong and confident in their image. Girls and families in Latinitas learn the latest Web 2.0 platforms to design websites, do graphic design, produce video, record audio, blog, do photography, invent social media campaigns, develop video games and mobile apps, coding and robotics ensuring new and diverse voices in media and technology. Latinitas also produces the first and still only magazine of its kind, Latinitasmagazine.org (25,000 monthly viewers), and its own social media network, MyLatinitas.com (1,400 registered girls).

# # #

 

Speak Your Mind