SxAméricas Review

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Ever consider going to a film festival and wish it was based around more Latin culture? SxAméricas is the perfect place just for that!

SxAméricas is an extension of SxSW that takes place during the weeklong event held in mid-March in Austin, Texas.

At SxAméricas, there are festivals and panels that connect leaders from the technology, music, and film industry world through U.S. Latinos and Latin Americans.

According to the SxSW website, “SxAméricas is a platform to network, share innovative ideas, and create new partnerships across all creative industries from North America, South America, and Central America.”

Some of the Latina representatives at SxAméricas were Julie Ann Crommett (with Google), Lucinda Martinez (with HBO), Lauren Giraldo (from Vine and Youtube), and even Gloria Trevi.(Expand and briefly introduce their background).

Julie Ann Crommet is the program manager of computer science education in media at Google. Her main focus at work is to add diversity to the computer science field and change the views the media has on computer science. Before working at Google, she worked at NBCUniversal and was in charge of the diversity within the company off camera. She also graduated from Harvard with a bachelors of arts in English.

Lucinda Martinez is the HBO Senior Vice President of Multicultural Marketing. She is responsible for the creation of HBO Lation, and she’s responsible for HBO’s current marketing towards the large group of multicultural shows on the TV station, from African American, Latino, and Asian cultures. Before working for HBO, she worked as a director on Comedy Central. She was also the woman who started the Latino Health Summit with the American Heart Association. Lucinda received her bachelors of arts from Columbia University.

Lauren Giraldo, now 17, started making videos on Vine in 2013 just for the fun of it. She was in high school and didn’t think anything of it at first because only her friends watched her Vines. Before she knew it, she was getting thousands of views on Vine and became “Vine famous.” Her videos are just her doing whatever she thinks is fun — which sometimes includes going up to strangers in public and asking them to marry her. She started posting videos onto her Youtube channel in June 2015 after she had already gotten so many followers and views on her Vine videos.

Gloria Trevi is a pop-rock singer/songwriter from Mexico. She started as a solo artist in 1989 and was immediately successful (after having sung on the streets of Mexico and been in a girl group). In 1993, she was Pop Female Artist of the Year at the Lo Nuestro Awards. She has since moved from Mexico City to McAllen, Texas, and is working on her singing and acting career.

Each one of these women had different things to say about women in media, as well as women working in the business of television and other media outlets.

Lucinda Martinez began to talk about Latinas, specifically, when discussing the viewers for her shows on HBO.

“We’re not a race. Latino is not a race,” she said. “We’re a combination of races. Mixing is Latino. A character can be anybody. We’re so diverse.”

Julie Ann Crommett discussed what made her go into computer science and storytelling. She talked about her life as a Cuban and Puerto Rican.

“I was passionate about finding a place in the world and as a Latina,” she said.

At the panel she spoke at, she was also asked why so many girls were not pursuing computer sciences. Crommett’s answer was:

1)      Not enough encouragement from parents and,

2)      The girl’s perception of the career itself.

“Computer Science is how you revolutionize the world,” Crommett said in regards to her field work.

Lauren Giraldo spoke about social media and how she got to be where she is today at the panel she spoke at. She was asked what the key to succeeding in social media was.

“Be yourself. They’re already following you. That’s what works,” she said. “Even if you’re really weird, you know, they’ll like it.”

And as far as her “Spanglish” goes, she said it’s great for herself and for her viewers, and they love it. She believes it allows the viewers to relate to her and her family. It’s a different type of relationship for them.

All of the women at SxAméricas main focus was teaching young girls how to succeed in the business. Just remember, if they can do it, anyone else can do it too.

 

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