Career Spotlight: Marketing Manager

Name:
Michelle Raphael

Position and Title:
Associate Marketing Manager for the Power To End Stroke campaign

Employer:
American Heart Association in Dallas, TX

What are some of your job responsibilities?
I manage all of the online properties for the Power To End Stroke movement and Vida Saludable, a healthy living site for Latinos. These include the social media channels, the website and other online programs and activities.

What is your educational background?
I earned my Bachelor of Science at the University of Texas at Austin with an Advertising major. College may not necessarily prepare you for everything at your job, but it will help you to work with others, build on your creativity and learn how to make decisions.

How did you find your current job?
I had always wanted to work at a non-profit. Knowing that you are helping others through your work gives you the motivation to wake up every morning!

What inspires you most about your job?
I am passionate about living a healthy lifestyle.   I am all about helping people make health a lifestyle and not a chore. You can specifically see this through the work I’ve done in the Powerful Living and Vida Saludable campaigns.

When you are young, it can be easy to think that you will never be unhealthy. The truth is, the habits you form when you are young can have a big impact on you as an adult. Today, about one out of three American kids and teens are overweight or obese, nearly triple the rate in 1963. Among children today, obesity is causing a broad range of health problems that previously weren’t seen until adulthood.

What is your favorite part of your job?
My favorite part of the job is seeing people who have benefited from the work of the American Heart Association. Whether someone learned CPR, recognized someone suffering a stroke and called 9-1-1, helped pass a bill in congress or just shared a life saving message with a friend, all of these steps are helping to save lives everyday!

What advice would you give to help a girl prepare for a job like yours?
You need to be a jack of all trades. Always be open to learn and ready to do all sorts of jobs. If you put passion into everything you do, you will be successful!

What do you do for fun when you aren’t working?
Hang out with family and friends, play with my 2 year old daughter and run.

Careers: State Farm Agent

Crystal Martinez used her business and financial savvy to help others by opening up her own business as a State Farm Agent.  Her work involves meeting with clients and helping them plan insurance and financial services that meet their needs. She shares her experience starting her own business.

Position & Title: State Farm Agent
Employer: State Farm Insurance
Website: http://www.segurosdelpaso.com

What are some of your job responsibilities? I own and operate a State Farm Agency. As owner and operator, I hire and train my staff to market State Farm products and services to our community and the entire state of Texas. I have five employees right now and provide customer service to more than 1,000 households.

How did you find your current job? I’ve been doing insurance for more than 12 years now. After working for State Farm agents and management, I decided to open my own State Farm agency.

What did you do to prepare for this career? Once I decided to open my own business, I prepared myself financially. I paid all of my debt, saved money for my agency and cut my spending. State Farm offers a great training program which took me nine months to graduate from. With God’s help and my family’s moral support, on April 1, 2011 I finally opened my own business.

What is your favorite part of your job? I enjoy helping families with all of their insurance and financial needs. I discover their needs and help them realize their dreams with our insurance and financial products. It feels like an absolute blessing when I am able to help my community.

What is the most challenging part of your job? The most challenging part of my business is keeping a life-work balance. I am very passionate about what I do and sometimes neglect my health, family and friends. I am working on this daily.

What advice would you give to help a girl prepare for a job like yours? I would advise anyone who is looking to open their own business to first understand the business. If they just follow what they love to do, they will never see their career as a “job”.

What do you do for fun when you aren’t working?
I spend time with my family and the people that I love.

Linda Asaf

Linda Asaf is a Texas designer with a penchant for lace, chiffon and silk dresses.

Asaf, who is of Mexican and Chinese heritage has her own shop in Austin, a new swimsuit line and an online store. She is perhaps best known for her custom-made bridal gowns, which start at around $1,500, depending on the fabric and style.

But Asaf’s career in fashion might not have happened if she hadn’t followed her heart and taken a risk.

Asaf always knew that she wanted to do something concerning creativity and art, but she started on a very different career path. She graduated from Texas A&M with an undergraduate degree in industrial engineering and earned an MBA from Columbia University. After college, she worked for Citibank and other financial institutes. She was successful, but her career in banking didn’t fulfill her creatively.

She began considering fashion as her next route, but had some doubts.

“I was terrified. I didn’t think fashion paid and generally it’s extremely competitive. Very few make it on the level of success like Donna Karen or someone like that,” Asaf said.

Despite her concerns, she decided to partner with her best friend in New York, and together they launched a fashion line. She sold clothes to major department stores, including Neiman Marcus and Nordstrom, and proved to herself that she could make it in the fashion industry.

But the Texas native didn’t like the frentic pace of New York and missed her family, so she decided to move to Austin. When she arrived in Austin, Asaf began working for a high tech marketing company, but she loved fashion too much to just let it go.

“One of the reasons I love fashion so much is because it’s so superficial. And I love the joy that it brings people,” Asaf said. “If I can create something that brings someone joy or help them feel good about themselves, that’s even more important than me designing something else.”

Asaf strives to make women feel beautiful and special. She donates dresses and raises money for organizations that help those in need.

“I have produced a charity fashion show called Runway to Heaven. We’ve done it twice and we’ve been able to donate $110,000 to local childrens’ charities,” Asaf said.

But this confident and successful designer admits that being a business owner comes with many challenges.

“The pressure and stress of managing the business, which takes up such a huge percentage of my time, [allows] very little time to actually design and create,” Asaf said.

She longs to have the time to sit down and design all day but that’s not realistic. Instead, only 10 percent of her time goes to designing, and the rest goes to managing her business.

In the end, Asaf somehow manages to get everything done by deadline and present her creations in her store and online (lindaasaf.com). As of right now she is planning on expanding her retail business with a beauty salon.

The radiance in Asaf’s face while speaking about her career shows that she really enjoys being a designer. She says she has no regrets about the time she spent in financing, but she is happier being a part of the fashion industry.

“Take your time in figuring out what you want in your career and what you want to major in,” Asaf said. “When you’re doing something that you really love, there’s a certain amount of inner peace that you have.”

October 2010

Latino Writer David Rice

Crazy Loco, a collection of nine short stories, makes you laugh and cry. Filled with passion, a little romance and focused entirely on life growing up Mexican-American in the Rio Grande Valley of Texas, Crazy Loco is an award-winning book by David Rice, whose pre-teen life, abuelos, friends and family are clearly the inspiration for these stories.

Though a story of Mexican-Americans, the experiences seen throughout this book are some anyone can relate to. I liked the book and I’m in college, but Crazy Loco is for anyone – middle or high schoolers, my parents, anyone who likes a good tale.

Rice goes from crushing “sapos” (frogs) to falling in love, to realizing what a man is from viewing his grandfather.

David Rice was born in Weslaco, Texas and grew up in Edcouch, Texas. Though his name might not indicate so, David Rice is Mexican-American. His father was adopted by a white rancher after being abandoned many years ago and so Rice has grown up in dual-cultures – his own family’s and his grandfather’s. He wrote his first book at age 27 called Give the Pig a Chance and graduated from Southwest Texas State University in San Marcos, Texas where he worked as an investigative journalist. He later started to develop his talents as a creative storyteller and started to write short stories.

All of his stories are based on real life events, for instance, the book Crazy Loco, is actually based on his real dog, Crazy Loco, his real maid, his real grandfather, and his first kiss on the hay ride. When asked Rice how he writes his stories, he replied, “I rely on my memories to tell stories. I write what I know. I’m not a creative writer so I depend on my memories to come up with stories.”

Rice travels between the Rio Grande Valley and Austin to mentor, teach and help others achieve what he has. He helped start a non-profit called “Vamos” to help kids from Texas’s Valley attend Ivy League schools.

Even though Rice travels a lot, he stated that he does not get tired of traveling because “going to school to meet kids and teachers is something I enjoy. If I was going to give lectures at a bookstore then I would not like that because not only is it ineffective, but tedious for the kids and myself.” When Rice goes to see the kids, he sits down with them and reconstructs short stories and does workshops with them.

Along with being a writer, Rice works with college students by mentoring them on short story ideas. Years ago, he took kids on college trips to the West and North East to visit various colleges like Harvard, Yale, NYU, Stanford and Columbia. Some of the kids who went with him were actually accepted admission to some of the colleges from his hometown, Edcouch. He has been working with kids for four years now trying to get the kids up there and into various institutions. Some advice he gives to kids who would like to pursue writing is, “to write about a memory. As a writer, you should go through your family photo album and take pictures that mean a lot to you. From a photograph, you should write 1000 words, which is about four pages. If you can apply your emotions and what you went through, you should aim for 2000 words, which is about eight pages. This would make a perfect short story. If you’re a good writer, you can get out 1000 words and if you’re a better writer, you can write 2000 words just from looking at a picture.”

Career Spotlight: Fashion Designer

With every successful professional, there comes a story of challenges and inspiration. Fashion designer, Alice Garcia, is no exception. After graduating with a fashion design degree in Guadalajara, Mexico, she began her career in the industry in 1975, working for the company, Artcarved, as a jewelry designer. From that point, she tells us how she began a career as a fashion designer and about the obstacles she faced to get where she is today.

What inspired you to become a fashion designer?
I had always designed and sewn my own clothing. I never liked to purchase items at the store because most were poorly made, and the clothing I did like was not affordable. In 1985, when my husband lost his job, it became even more difficult to maintain the style that I was used to. At that time, I was also receiving many requests from my fellow co-workers to make garments for them, so I decided to become a fashion designer and create my own line.

How did you start your business?
I began by sewing the garments in my home because, at that time, I could not afford to have an actual warehouse or place of business. After several years of working out of my home, my air conditioning unit was damaged because of all the fabrics that I was using. So I realized that I would soon have to find a warehouse in Austin where I could produce and store my merchandise. Once I found a warehouse, I hired a pattern maker, a fashion sketcher and someone to press the clothing.

Who is your target market?
My clothing is targeted to the middle class woman, between 40 to 65 years old. The fashion conscious, sophisticated and dignified woman. My clients typically shop at specialty boutiques in Austin, but want reasonable prices. That is how I began to sell my merchandise, by talking it to boutique owners and retailers in the Austin area, to try and get my clothing line out there to be sold in specialty boutiques.

What is the name of your line?
The name of my line is Nicole Marie, named after my daughter.

What is your typical day like?
Everyday is different, but always hectic. I do a lot of traveling overseas to Japan and India to purchase my fabrics, which takes up a great deal of my time. The business has been so successful that my husband now helps me. I do most of the designing, but have my pattern maker create the patterns, and my sketcher draw my ideas. I am still based out of Austin, Texas and I have contracted out two individuals to complete the construction of the garments after the cutting is done at the warehouse.

Where can we find Nicole Marie clothing?
Right now, there are five stores in Dallas and one in Salado, Texas that carry my line. I also do shows, such as Country Peddlers, Junior League of Austin, and other craft shows around Austin and across the United States.

What advice would you give to a girl wanting to become a fashion designer?
It’s important to have the passion to design and create garments. Without that passion, you won’t make it. It requires someone with a great work ethic who is determined, ambitious and self-disciplined. You also must be able to work long hours and be energetic. Also, having the ability to forecast color and style trends, learn about your customer and recognize what they want are big factors in being successful as a fashion designer.

By Sasha Guerra

Career Spotlight: Social Worker

Career Responsibilities:
As a casework supervisor, I have the responsibility of overseeing a caseload of 29 cases with 81 children. These are family court cases involving abused and neglected children. Ideally, we would have a volunteer advocate on these cases that does the brunt of the work. I supervisor the volunteers and guide them through the process of working a Child Protective Service case. However, there are some cases without volunteers in which I work as the volunteer and the supervisor. My main responsibilities are investigating the life of the child and make recommendations to the court on behalf of the child’s best interest. I write court reports, attend school meetings, family meetings and court hearings.

Career Prerequisites:
I read about the position on-line. I feel that my past work experiences working with children and managing adults prepared me to effectively execute my current position. One more unique skill is being bilingual. Over 40% of the families we have only speak Spanish and there were no other workers who spoke Spanish at this agency. Being able to relate to the people you work with is a very important trait.

Career Preparation:
I went to college and received a degree in communications. Some of my co-workers went to school to study social work. I took several internships and part-time jobs working at a non-profit agency. I also did some volunteer work.

When I applied for the position, I researched the company on-line. I thoroughly read the information on their website and thought about how my past experiences could relate to the company’s mission. I also made sure that I was not nervous at the interview. This position needs someone to be calm in some very pressing situations and I wanted to show them that I was.

Favorite Aspect of the Career:
My favorite part of this position is working with the volunteers. It is wonderful to meet just ordinary members of your community trying to make our world a better place. They all have great intentions and it is nice to be reminded that there are still people like that in our world.

Challenging Aspects:
It is sometimes difficult for children who have been hurt to trust an adult. However, breaking through that barrier is very rewarding.

Career Advice:
I would say that they need to be an understanding person. You cannot be judgmental and bring your own beliefs on to families that did not grow up the way that you may have. No one is going to trust you if you are judging them for their past mistakes. Keeping an open mind is very important. But most of all, it is necessary to not be too depressed over the material that you are working with. You need to keep your own spirits high in order to lift those of others.

Her Time:
I act. I love theatre and I act in my community. Doing a play is my way of relieving stress. I also enjoy exercising (but I didn’t use to). It is easy to forget that empowering feeling you have after exercising, so you don’t usually motivate yourself. But, it is necessary and fun.

What websites do you recommend?:


Belinda Acosta, Columnist

What are some of your job responsibilities? I write a weekly column called TV Eye. For this, I watch TV, and follow trends in the TV industry and in the government (e.g. the FCC). I write everything from basic reviews ( TV movies, new TV series), to commentary on what’s happening on the small screen (e.g. Janet Jackson and the Super Bowl).

How did you get your current job? Well, I made a “pitch” (that is, an idea for an article) to the then TV Eye writer. I didn’t hear from her and decided she didn’t care for the idea. About a month later she contacted me and told me my ideas were good, but were really column-worthy — wouldn’t I like to write TV Eye?

What did you do to prepare for this job? I watch TV much more than I did before, but more importantly, I started to watch it with a critical, instead of a passive eye.

What is your favorite part of your job? Finding shows that I “have” to watch for work (Buffy the Vampire Slayer, Alias, Angel).

What is the most challenging part of your job?Sometimes, I don’t want to watch TV. I want to read or listen to music or go out with friends — anything but sit in front of the tube.

What advice would you give to help a girl prepare for a job like yours? Pick a columnist — any columnist — and read their work. What attracts you (or doesn’t attract you) to their work? Is it the subject matter, which is often the case? Maybe they have an interesting or quirky style and tone. A sense of humor is often appreciated. Blogging is a good way to develop a style and voice and see if you can attract and hold an audience. But blogging is not the same as writing a column. See if you can determine the difference in delivery between the two media. Of course, good old fashioned journaling with pencil and paper works well too to keep the writing muscle working.

Overall, a columnist has to be able to gather ideas and always have their mind working toward the next column. They should be well read (as in reading other columnists and material from other media to see how other forces may be affecting their topic.) A degree in journalism doesn’t hurt. I don’t have one, though I do have an MFA in Writing from the Michener Center for Writers at the University of Texas at Austin.

What do you do for fun when you aren’t working? Read, knit, visit with friends, listen to music, go to movies, and SHOP! I am also at work on a novel, a whole other writing muscle at work.

What websites do you recommend and why?

  • Alternet.com – good alternative news source
  • Iwantmedia.com – good collection of alternative news sources
  • Salon.com – good features, pretty solid news commentary
  • ElAndar.com – excellent source for Latino arts and letter

Interviewed by Alicia Rascon