Written by Prakriti Bhardwa
The passion that Rosa Rios Valdez has for economic development is astounding. For the last 24 years, Rosa has worked tirelessly to build BCL of Texas, a statewide nonprofit, from the ground up, helping establish BCL as one of Texas’s most prominent lenders and non-profit organizations.
She was there from the beginning, when there were only two employees in a former bank building, to today when that huge office now seems a little too small for the fast growing staff. By the time Rosa Rios Valdez was asked to lead BCL of Texas and become CEO, she had already had many years of experience in economic development.
By closely shadowing her managers and mentors, Rosa was able to gain the real life experience that many young adults lack and ultimately hope for. “I realized that I liked learning about entrepreneurs, learning about their business and their stories, and about their expansions,” said Rosa. “I was very lucky that all my bosses pushed me to take every opportunity that came my way. They also provided me with many ways to show and build my leadership skills in the economic development field.”
It wasn’t Rosa’s idea to start BCL of Texas, it was just something that came her way. She had been working in the economic development branch of a Central Texas utilities company, Rosa noticed that there wasn’t much of an SBA loan presence in these small rural towns she was visiting. After making note of this, Rosa mentioned this to the administration. They listened to her observation and followed up with her.
“They called me in a meeting in the office and pushed an envelope towards me,” said Rosa. “Inside the envelope was an application to start a small CDC. They told me that I was right, they didn’t have a presence in these small towns and they wanted me to lead this new venture. I gave the envelope back; it wasn’t something I had envisioned myself doing. I thanked them for the opportunity. However, I thought about it, and well, that was 24 years ago. It’s been very good.”
Throughout the years, the job hasn’t gotten any easier, but Rosa doesn’t mind. Being available to families, communities, businesses, small towns and civic leaders are all in a day’s work. “With BCL of Texas, we were regional and now we are state-wide,” said Rosa.
“So I would say that my job is harder now. We have hundreds of communities that we are responsible for assisting and huge regions of Texas that we serve. So the job is extremely demanding and you need to know and correctly represent the priorities of each of these small towns that BCL serves.” Rosa gets her inspiration from not only the people she surrounds herself with, but mainly through her passion for helping others and her commitment to helping local businesses and families. “I want to be a leader to the people around me and I want them to see the dedication that I put into the projects and people that come to us,” said Rosa. “I want to inspire and help them see how important it is to be dedicated to a cause and to push through any difficulties they may have.”
Being CEO isn’t a job that just anyone can do. The leader and face of the company has to have many different skill sets and has to be very adaptable to their surroundings and the people that they interact with. This tractability is something Rosa feels is important for a successful company. “You have to be extremely organized and you never know what a customer will need, what kind of call is going to come in,” said Rosa. “You always have to make sure that you know everything about what’s going on with the company. You have to be very focused on deadlines. You also have to be a great listener.” Another thing that Rosa appreciates is her staff. While her job continues to become more work-load heavy, she knows that she can rely on the people around her to pick up projects and things that she may not be able to. “What makes it work and the factor that pulls everything together is having skilled staff that can perform in all lines of business,” said Rosa. “A great staff can provide quality customer service and skills to help all BCL customers. That’s what makes the job a little easier.”
Being accustomed to such a fast paced and busy lifestyle, it seems that Rosa never has time to slow down. She never envisioned being CEO would mean having a job that carried over the 8-5 time frame. Working longer hours gets tough, but it’s something that Rosa is passionate about so she doesn’t necessarily mind. “I left a big organization with wonderful benefits to join a much smaller nonprofit,” said Rosa. “But the mission and the cause fit me. I have no regrets. It’s been wonderful.”