Girls Become Media Producers at Camp

Local Girls Produce Their Own Media This Summer
Who: Girls ages 9-13 are invited to develop their media skills in this camp hosted by Latinitas and led by local media makers.
What: The Latinitas Media Divas Summer Camp is a series of week-long camps where girls learn how to create their own multimedia arts projects through  photography, writing, art, design, radio production and film-making.
Where: 7000 Edgemere, El Paso, TX
When:  July 7 –August 7, Monday through Friday from 9am-5pm
  • Fashionista Camp – July 6-10
  • Hollywood Camp – July 13-17
  • Multimedia Arts Camp – July 20-24
  • Be YOUnique Camp – July 27-31
  • Tech Chica Camp – August 3-7
Why: This summer, girls in grades 4-8th are invited to find their creative expression outlet by producing original media arts projects in the Latinitas Media Divas Summer Camp.  The camp features hands-on workshops led by local multimedia makers as well as tours of local TV and radio stations. Campers will create daily creative expression projects such as an art mural, poetry, photo essays and short films. Girls will explore careers in media, take field to media stations, connect with professional media mentors and create their own original media projects.  The camp is aimed at encouraging girls to build confidence, discover their voice and learn how the can get their voice heard and make an impact through media.

How: To register, call 915.219.8554, email or visit  Participants can register for the full day or half day. Military and sibling discounts are available. A limited number of scholarships are available.

Fotos de mi Alma Photography Auction

Fotos de mi Alma Photography Auction No. 8

WHEN: June 11 from 6pm-9pm

WHERE: IBC Bank Community Suite
IBC Bank Plaza, 500 West 5th Street, Austin, TX 78701

WHY: Photographs are a glimpse of what may lie deep in the soul of a landscape, a seemingly everyday situation or a person. Good ones grab us by the imagination, they make us question, dream, think. Perhaps that is why Fotos de mi Alma, a photographic odyssey capturing Latino life through the lenses of professional and amateur photographers is our most successful fundraiser for Latinitas.

This year, Fotos de mi Alma No. 8 takes place at IBC bank’s new community space on W. 5th street in downtown Austin with a breath-taking balcony view overlooking Austin’s burgeoning growth. Cocktails and hor d’oeuvres will be served compliments of event sponsors’ Glazer’s fine spirts and Kurant Events catering. Latinitas presents two special guests: Diego Huerta, ( international photographer and Carmen Marron, writer/director/producer whose new film “Endgame” hits theaters this month.

WHO: Established in 2002, Latinitas, a 501 ( c ) 3 non-profit organization, whose mission is to empower young Latinas through media and technology, has been a vital part of young Latina’s lives through after school programs, teen internships, Saturday and Summer camps, special events and the very first digital magazine for young Latinas – The bilingual magazine, written for and by young Latinas, provides a vehicle whereby these girls and young women not only see themselves positively reflected, but are also a part of the production. Fotos de mi Alma No. 8 really reflects Latinitas’ decade long reputation creating systemic change through many types of lenses – media to technology.

Butterfly Effect Mother’s Day Celebration


Alicia Rascon


El Paso, TX – The “Butterfly Effect Benefit” scholarship fundraiser aims to pamper, feed, entertain, relax and delight mothers, daughters and guests. Latinitas will host this event celebrating mothers on May 9 from 11:00 a.m. to 2:00 p.m. at the Region 19 Headstart Building, 11670 Chito Samaniego. Tickets are $20 per person in advance and $25 at the door. The benefit is geared towards local female leaders.


The Butterfly Effect fundraiser will start off with a lunch with tea party theme catered by the Tableside Catering, while live musical and dance performances provide entertainment. Guest speakers Felipa Solis and Viva Flores will share an inspirational message with guests. Manicures, mini-makeovers, and makeup consultations will all be available as part of the admission courtesy of Avon, Mary Kay and Jamberry Consultants.


Participants will also have the opportunity to win prizes and bid on a number of items in a silent auction.  Dedicated to building the self-esteem and confidence of its girls, Latinitas will present a fashion show featuring clothing by local boutiques Altar’d State and modeled by Latinitas members. This special day of recognition offers the opportunity to honor mothers and motherly figures, to celebrate Latinitas’ services and commitment to the community, and to raise funds for their college scholarship campaign. Money is raised through admission fees, sponsorships, vendor booth fees, silent auction of themed gift baskets, and raffles for the Latinitas scholarship campaign.


Latinitas is a nonprofit organization dedicated to empowering Hispanic girls through media, art, culture and technology. Through creative expression workshops, after-school programs and camps, the girls build confidence about themselves and gain a higher self-esteem. Latinitas encourages girls to express themselves through multimedia enrichment lessons on writing, graphic art, desktop publishing, web design, photography, filmmaking and radio production.  Positive mentors encourage them to build their self-esteem, confidence, cultural pride, efficacy and resiliency to at-risk behavior.  Latinitas youth members also produce, a digital empowerment magazine by and for Latina youth.


The Butterfly Effect mother-daughter fundraiser hopes to help Latinitas spread its wings of positive influence to reach more of the region’s girls by emphasizing the importance of creative expression and confidence during their metamorphosis into strong women. The event’s name reflects the organizations belief that together, big changes are possible.  Tickets are available at:

Tickets are available at:

For more information about the event, call 219-8554, email or visit


Chica Power Fest Promotes Leadership (El Paso, TX)

WHAT: Chica Power Fest is a girl empowerment conference featuring inspirational speakers, interactive workshops and a teen resource fair on the topics of girl power, confidence, body image and leadership.

WHO: The event is hosted by Latinitas, UTEP Center for Civic Engagement & Women in Business Association and is open to girls 9 to 18.

WHERE: UTEP – Mike Loya Academic Services Building

WHEN: Saturday, April 18, 2015 (9:30AM-3:30PM)

WHY: The focus of the event is to encourage girls to build confidence, discover their voice, express themselves, promote healthy lifestyles and make wise decisions. Inspiring guest speakers will help girls learn about issues girls face and discover real solutions on how to overcome these challenges. The event will feature informative and inspirational workshops, guest speakers, panelists, booth fair and multimedia presentations led by local female leaders on topics such as body image, confidence, peer pressure, media literacy, leadership, healthy relationships, cultural identity and bullying. An information fair will highlight booths featuring community groups and local youth resources. Pre-teen and teen girls will discuss the challenges facing girls today and explore positive ways to deal with stress through hands-on creative expression activities revolving around poetry, acting, photography, art and song. Girls will also enjoy dance performances, a fashion show and music entertainment. A limited number of scholarships are available and group discounts may apply.


Latinitas Selected as Finalist for Hispanicize Positive Impact Award

Hispanicize and 3M Recognize Five Outstanding Latinos For Extraordinary Community Work

Hispanicize 2015 organizers today announced the winners of the Positive Impact Awards, a national program sponsored by 3M that recognizes outstanding Latinos who contribute selflessly to improving their communities.

This year’s list of winners highlights everyday people who are making extraordinary efforts to champion children and the elderly, propel the growth of STEM-related careers, innovate in public education, empower young women, and lend support and resources to those in need.

“The collaboration, sharing and dedication that is demonstrated by each of these individuals makes them a shining example of what it means to live life in service of others,” said Hispanicize Event founder and creative director Manny Ruiz. “The time and effort that many people dedicated to nominating these individuals is a testament to the amazing work that is being done in our communities across the nation.”

The winners of the 2015 Positive Impact Awards are:

— Alicia Rascon & Laura Donnelly, Founders of Latinitas, – Austin and El Paso, Texas, empower young women using technology as a tool to discuss issues.

— Dr. Daniel King, Superintendent Pharr Independent School District, Pharr, Texas, is an innovator in public education.

— Karina Andrea Quintana, Florida International University Engineering Student, Miami Springs, Fla., advances the growth of science, technology, engineering and math careers by reaching out to other students.

— Nora Sandigo, Foster Parent, Miami, Fla., lends support and provides resources to the community.

— Irene Martinez Jordan, Educator and Advocate – Denver, Colo., champions the needs of children and seniors.

“This year’s awardees are truly making a positive impact,” said Stephen Sanchez, global communications manager for 3M. “We hope their stories inspire others to follow in their footsteps.”

Founded by Laura Donnelly and Alicia Rascon, Latinitas was originally conceived as a class project at the University of Texas Austin over 12 years ago as a way to address the misrepresentation and lack of positive portrayals of Latinas in media and technology. To do this, Laura and Alicia founded the only digital magazine of its kind, made for and by young Latinas.

Through this initiative, Laura and Alicia have developed innovative digital media, technology and cultural literacy education programs in the form of clubs, camps, workshops and conferences that have served tens of thousands since 2002. Laura and Alicia and the programs they have created are teaching girls to try new things, to express themselves and to outline their goals and dreams. To this date Latinitas has served over 20,000 elementary, middle and high school Latinas with after school enrichment programs focused on media, technology and cultural literacy. The dynamic of the program is one where the girls are modeling behavior for their younger counterparts and the formula is working. As a result, 92 percent of Latinitas program alumni reported that they had graduated from high school within four years.

Vote for Positive Impact Person of the Year

Beginning February 5, 2015, the public will have the chance to vote between the winners for Positive Impact Person of the Year. The winning nominee will be announced during the Positive Impact Awards gala, sponsored by 3M, which will take place on March 19, 2015 at 7:00 p.m. at the Intercontinental Miami Hotel. To vote, visit: .

The Positive Impact Awards were created in 2013 in honor of the late Louis Pagan, co-founder of Hispanicize and a well-known social media entrepreneur, who passed away suddenly in February 2013. Louis was widely known for his kindness and commitment to giving the community a voice through his vast social media networks. In the same way, the Positive Impact Awards recognize those who contribute selflessly for the betterment of their community.

Latinitas Celebrate Women in History (El Paso, TX)


WHAT: International Women’s Day Celebration

WHEN: March 7 from 10am to 2pm

WHERE: 7000 Edgemere

WHO: The event is open to girls ages 10-17 along with their moms.

WHY: Girls and moms are invited to celebrate International Women’s Day with activities promoting girl power, confidence and self-expression. The event features a film screening of short films about strong women leaders, a celebration of women in history as well as hands-on art, poetry and musical activities. The workshop is presented by the American Association of University Women and Latinitas. For more information, call 915.219.8554, email or visit


Girl empowerment comes to UTEP – Prospector Feature

Girl empowerment comes to UTEP

 The college chica workshop will be held Feb.21 at the Mike Loya Services building.

Julia Hettiger, Staff Reporter
February 17, 2015
Filed under Entertainment

Latinitas, an organization that works  to empower young Latina girls, will be collaborating with UTEP to host their College Chica Workshop. The purpose of the workshop is to explain the importance of college through campus visits, presentations and other activities.

The event will take place on Feb. 21, from 10 a.m. to 2 p.m. at the Mike Loya Academic Services building. Girls ages nine to  17 are encouraged to attend and learn about the importance of education.

“We want girls to walk away inspired to focus on education and to give them the tools they need to get ready for college early,” said Alicia Rascon, co founder of Latinitas.

The girls who attend the workshop will have the opportunity to meet with college mentors and interview professional women with college degrees.

“The workshops will give girls a breakdown of the steps needed to apply for college and how they can start preparing throughout middle and high school to get ready for college,” Rascon said.

There will be workshops to help girls prepare financially for college by covering the basics of financial aid.

“We will also help girls in planning how they can fund their college education through financial aid and scholarships,” Rascon said.

Participants will go on a tour of UTEP and meet with student leaders, giving them the chance to ask questions and get hands-on experience from current college students.

They will also work in teams to create public service announcements to help share the importance of college with their peers.

Rascon and her colleagues at Latinitas hope to recruit 100 girls from middle and high schools in the El Paso area for the event.

“Latinitas offers numerous outreach programs to help empower girls to build confidence, discover their voice and grow as leaders,” Rascon said.

The College Chica Workshops offer many other programs and activities to encourage girls to be leaders and take charge in many aspects of their lives.

“We host monthly girl empowerment programs and offer ongoing after-school programs in partnership with local schools and community centers,” Rascon said.

Latinitas will also be having an event titled Viva la Mujer as a celebration for Women’s History Month on Mar. 27, from 5:30 p.m. to 8:30 p.m. at Café Mayapan at 2000 Texas Ave. They will also be collaborating with the UTEP Women in Business Association to host their Girl Power Fest in April.

Latinitas is located at 215 N. Mesa. For more information, call 915-219-8554.

Julia Hettiger may be reached at the

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College Chica Prepares Girls for Higher Education (El Paso, TX)



WHAT:  College Chica is a full-day conference centered around college attainment. The event will feature college prep workshops, a college student panel and keynote speakers presenting on the value of academic pursuit.


WHO: Girls ages 10-18 are invited to attend Latinitas’ College Chica conference. The event is co-hosed by Latinitas, a nonprofit dedicated to empowering young Latinas, and the UTEP Center for Civic Engagement.


WHEN: February 21 from 10am-2pm


WHERE: UTEP Mike Loya Academic Services Building


WHY: Young Latinas are suffering the highest rates of school drop out of all their female peers and College Chica is a direct effort to curb those statistics by demystifying the college experience. Girls are invited to discover the importance of college and get an insider’s view of college life. Girls will have an opportunity to tour the UTEP campus, meet college student mentors, attend workshops on the importance of education and participate in activities to start preparing for college. Sessions on video production, photography and blogging will feature investigative activities on why college is important, what it is like and how to afford it.


CONTACT: For more information, contact Latinitas 915.219.8554, or

Healthy Chica Promotes Confidence & Wellness (El Paso, TX)


WHAT:  Healthy Chica is a workshop centered around health and wellness featuring fitness activities, yoga, dance demonstrations, wellness workshops and a health professional panel.


WHO: Girls ages 10-18 are invited to attend Latinitas’ Healthy conference. The event is co-hosed by Latinitas, a nonprofit dedicated to empowering young Latinas, and the El Paso First Health Plans.


WHEN: January 31 from 10am to 3pm


WHERE: El Paso First Health Plans – 1145 Westmoreland


WHY: Girls ages 10-18 are invited to join us for a day of girl power featuring inspirational guest speakers and hands-on workshops promoting health, wellness and confidence. Girls will have an opportunity to participate in a yoga workshop, a session on healthy eating and a dance lesson. Join us for creative expression activities that will help girls de-stress, relax and rejuvenate.


CONTACT: For more information, contact Latinitas 915.219.8554, or


Business Leaders Inspire Girls (El Paso, TX)

WHO: The Business Chica workshop is presented by Latinitas, a nonprofit dedicated to empowering local girls, in partnership with Southwest University. The workshop is open to girls ages 10-17.

WHAT: The Business Chica workshop is focused on encouraging local girls to discover their entrepreneurial spirit, to learn about careers in the business sector and to prepare as the leaders of the 21st Century.

WHERE: Southwest University Auditorium

WHEN: December 13 from 10am-3pm

WHY: Girls will connect with female business leaders as they develop business skills, receive financial literacy training, learn about entrepreneurship and foster work-readiness skills. Girls will be able to work in teams to develop their own entrepreneur venture ideas, create a business plan and design their own marketing campaign. By meeting inspirational professional mentors, girls will be inspired to dream big and reach their full potential. Local girls are invited to explore their future careers and meet inspirational female leaders. The Business Chica Conference is created especially for pre-teen and teen girls. It will feature girl-friendly, unique hands-on workshops, motivational speeches, interactive activities, exhibits and inspiring career presentations. At the conference, girls will get a chance to meet role models in different fields and learn more about careers in those fields.


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