Chica Power Fest Promotes Leadership (El Paso, TX)

WHAT: Chica Power Fest is a girl empowerment conference featuring inspirational speakers, interactive workshops and a teen resource fair on the topics of girl power, confidence, body image and leadership.

WHO: The event is hosted by Latinitas, UTEP Center for Civic Engagement & Women in Business Association and is open to girls 9 to 18.

WHERE: UTEP – Mike Loya Academic Services Building

WHEN: Saturday, April 18, 2015 (9:30AM-3:30PM)

WHY: The focus of the event is to encourage girls to build confidence, discover their voice, express themselves, promote healthy lifestyles and make wise decisions. Inspiring guest speakers will help girls learn about issues girls face and discover real solutions on how to overcome these challenges. The event will feature informative and inspirational workshops, guest speakers, panelists, booth fair and multimedia presentations led by local female leaders on topics such as body image, confidence, peer pressure, media literacy, leadership, healthy relationships, cultural identity and bullying. An information fair will highlight booths featuring community groups and local youth resources. Pre-teen and teen girls will discuss the challenges facing girls today and explore positive ways to deal with stress through hands-on creative expression activities revolving around poetry, acting, photography, art and song. Girls will also enjoy dance performances, a fashion show and music entertainment. A limited number of scholarships are available and group discounts may apply.


Latinitas Selected as Finalist for Hispanicize Positive Impact Award

Hispanicize and 3M Recognize Five Outstanding Latinos For Extraordinary Community Work

Hispanicize 2015 organizers today announced the winners of the Positive Impact Awards, a national program sponsored by 3M that recognizes outstanding Latinos who contribute selflessly to improving their communities.

This year’s list of winners highlights everyday people who are making extraordinary efforts to champion children and the elderly, propel the growth of STEM-related careers, innovate in public education, empower young women, and lend support and resources to those in need.

“The collaboration, sharing and dedication that is demonstrated by each of these individuals makes them a shining example of what it means to live life in service of others,” said Hispanicize Event founder and creative director Manny Ruiz. “The time and effort that many people dedicated to nominating these individuals is a testament to the amazing work that is being done in our communities across the nation.”

The winners of the 2015 Positive Impact Awards are:

— Alicia Rascon & Laura Donnelly, Founders of Latinitas, – Austin and El Paso, Texas, empower young women using technology as a tool to discuss issues.

— Dr. Daniel King, Superintendent Pharr Independent School District, Pharr, Texas, is an innovator in public education.

— Karina Andrea Quintana, Florida International University Engineering Student, Miami Springs, Fla., advances the growth of science, technology, engineering and math careers by reaching out to other students.

— Nora Sandigo, Foster Parent, Miami, Fla., lends support and provides resources to the community.

— Irene Martinez Jordan, Educator and Advocate – Denver, Colo., champions the needs of children and seniors.

“This year’s awardees are truly making a positive impact,” said Stephen Sanchez, global communications manager for 3M. “We hope their stories inspire others to follow in their footsteps.”

Founded by Laura Donnelly and Alicia Rascon, Latinitas was originally conceived as a class project at the University of Texas Austin over 12 years ago as a way to address the misrepresentation and lack of positive portrayals of Latinas in media and technology. To do this, Laura and Alicia founded the only digital magazine of its kind, made for and by young Latinas.

Through this initiative, Laura and Alicia have developed innovative digital media, technology and cultural literacy education programs in the form of clubs, camps, workshops and conferences that have served tens of thousands since 2002. Laura and Alicia and the programs they have created are teaching girls to try new things, to express themselves and to outline their goals and dreams. To this date Latinitas has served over 20,000 elementary, middle and high school Latinas with after school enrichment programs focused on media, technology and cultural literacy. The dynamic of the program is one where the girls are modeling behavior for their younger counterparts and the formula is working. As a result, 92 percent of Latinitas program alumni reported that they had graduated from high school within four years.

Vote for Positive Impact Person of the Year

Beginning February 5, 2015, the public will have the chance to vote between the winners for Positive Impact Person of the Year. The winning nominee will be announced during the Positive Impact Awards gala, sponsored by 3M, which will take place on March 19, 2015 at 7:00 p.m. at the Intercontinental Miami Hotel. To vote, visit: .

The Positive Impact Awards were created in 2013 in honor of the late Louis Pagan, co-founder of Hispanicize and a well-known social media entrepreneur, who passed away suddenly in February 2013. Louis was widely known for his kindness and commitment to giving the community a voice through his vast social media networks. In the same way, the Positive Impact Awards recognize those who contribute selflessly for the betterment of their community.

Latinitas Celebrate Women in History (El Paso, TX)


WHAT: International Women’s Day Celebration

WHEN: March 7 from 10am to 2pm

WHERE: 7000 Edgemere

WHO: The event is open to girls ages 10-17 along with their moms.

WHY: Girls and moms are invited to celebrate International Women’s Day with activities promoting girl power, confidence and self-expression. The event features a film screening of short films about strong women leaders, a celebration of women in history as well as hands-on art, poetry and musical activities. The workshop is presented by the American Association of University Women and Latinitas. For more information, call 915.219.8554, email or visit


Girl empowerment comes to UTEP – Prospector Feature

Girl empowerment comes to UTEP

 The college chica workshop will be held Feb.21 at the Mike Loya Services building.

Julia Hettiger, Staff Reporter
February 17, 2015
Filed under Entertainment

Latinitas, an organization that works  to empower young Latina girls, will be collaborating with UTEP to host their College Chica Workshop. The purpose of the workshop is to explain the importance of college through campus visits, presentations and other activities.

The event will take place on Feb. 21, from 10 a.m. to 2 p.m. at the Mike Loya Academic Services building. Girls ages nine to  17 are encouraged to attend and learn about the importance of education.

“We want girls to walk away inspired to focus on education and to give them the tools they need to get ready for college early,” said Alicia Rascon, co founder of Latinitas.

The girls who attend the workshop will have the opportunity to meet with college mentors and interview professional women with college degrees.

“The workshops will give girls a breakdown of the steps needed to apply for college and how they can start preparing throughout middle and high school to get ready for college,” Rascon said.

There will be workshops to help girls prepare financially for college by covering the basics of financial aid.

“We will also help girls in planning how they can fund their college education through financial aid and scholarships,” Rascon said.

Participants will go on a tour of UTEP and meet with student leaders, giving them the chance to ask questions and get hands-on experience from current college students.

They will also work in teams to create public service announcements to help share the importance of college with their peers.

Rascon and her colleagues at Latinitas hope to recruit 100 girls from middle and high schools in the El Paso area for the event.

“Latinitas offers numerous outreach programs to help empower girls to build confidence, discover their voice and grow as leaders,” Rascon said.

The College Chica Workshops offer many other programs and activities to encourage girls to be leaders and take charge in many aspects of their lives.

“We host monthly girl empowerment programs and offer ongoing after-school programs in partnership with local schools and community centers,” Rascon said.

Latinitas will also be having an event titled Viva la Mujer as a celebration for Women’s History Month on Mar. 27, from 5:30 p.m. to 8:30 p.m. at Café Mayapan at 2000 Texas Ave. They will also be collaborating with the UTEP Women in Business Association to host their Girl Power Fest in April.

Latinitas is located at 215 N. Mesa. For more information, call 915-219-8554.

Julia Hettiger may be reached at the

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College Chica Prepares Girls for Higher Education (El Paso, TX)



WHAT:  College Chica is a full-day conference centered around college attainment. The event will feature college prep workshops, a college student panel and keynote speakers presenting on the value of academic pursuit.


WHO: Girls ages 10-18 are invited to attend Latinitas’ College Chica conference. The event is co-hosed by Latinitas, a nonprofit dedicated to empowering young Latinas, and the UTEP Center for Civic Engagement.


WHEN: February 21 from 10am-2pm


WHERE: UTEP Mike Loya Academic Services Building


WHY: Young Latinas are suffering the highest rates of school drop out of all their female peers and College Chica is a direct effort to curb those statistics by demystifying the college experience. Girls are invited to discover the importance of college and get an insider’s view of college life. Girls will have an opportunity to tour the UTEP campus, meet college student mentors, attend workshops on the importance of education and participate in activities to start preparing for college. Sessions on video production, photography and blogging will feature investigative activities on why college is important, what it is like and how to afford it.


CONTACT: For more information, contact Latinitas 915.219.8554, or

Healthy Chica Promotes Confidence & Wellness (El Paso, TX)


WHAT:  Healthy Chica is a workshop centered around health and wellness featuring fitness activities, yoga, dance demonstrations, wellness workshops and a health professional panel.


WHO: Girls ages 10-18 are invited to attend Latinitas’ Healthy conference. The event is co-hosed by Latinitas, a nonprofit dedicated to empowering young Latinas, and the El Paso First Health Plans.


WHEN: January 31 from 10am to 3pm


WHERE: El Paso First Health Plans – 1145 Westmoreland


WHY: Girls ages 10-18 are invited to join us for a day of girl power featuring inspirational guest speakers and hands-on workshops promoting health, wellness and confidence. Girls will have an opportunity to participate in a yoga workshop, a session on healthy eating and a dance lesson. Join us for creative expression activities that will help girls de-stress, relax and rejuvenate.


CONTACT: For more information, contact Latinitas 915.219.8554, or


Business Leaders Inspire Girls (El Paso, TX)

WHO: The Business Chica workshop is presented by Latinitas, a nonprofit dedicated to empowering local girls, in partnership with Southwest University. The workshop is open to girls ages 10-17.

WHAT: The Business Chica workshop is focused on encouraging local girls to discover their entrepreneurial spirit, to learn about careers in the business sector and to prepare as the leaders of the 21st Century.

WHERE: Southwest University Auditorium

WHEN: December 13 from 10am-3pm

WHY: Girls will connect with female business leaders as they develop business skills, receive financial literacy training, learn about entrepreneurship and foster work-readiness skills. Girls will be able to work in teams to develop their own entrepreneur venture ideas, create a business plan and design their own marketing campaign. By meeting inspirational professional mentors, girls will be inspired to dream big and reach their full potential. Local girls are invited to explore their future careers and meet inspirational female leaders. The Business Chica Conference is created especially for pre-teen and teen girls. It will feature girl-friendly, unique hands-on workshops, motivational speeches, interactive activities, exhibits and inspiring career presentations. At the conference, girls will get a chance to meet role models in different fields and learn more about careers in those fields.


Latinitas Code Chica Conference (Austin, TX)

FOR IMMEDIATE RELEASE: September 17, 2014

      Contact: Lindsay Ketchum or Whitney Herrick

(512) 472-9599 or


Latinitas to Host Code Chica Conference

Hackathon-Style Workshops Aim to Excite Girls About Coding in Conjunction with Google’s Made with Code Initiative

WHAT:   Latinitas, a nonprofit organization focused on empowering Latina youth through

technology and media, is hosting its first Code Chica Conference. Girls and teens at the

conference will receive lessons in code languages, brainstorm a project to apply such

skills and then will carry out the project implementation in a hackathon style with the

help of experienced coders.

This event is backed by Made with Code, a movement started by Google to inspire millions of girls to try coding and to help young women see coding as a means to pursue their dream careers. 

WHY:    According to the U.S. Department of Labor, by the time girls in middle school go to college, there will be one million more computer science jobs than computer scientists to fill them. When we look at the number of girls and women pursuing that career path, things look bleak. Less than one percent of high school girls express interest in majoring in computer science in college and the American Association of University Women reports only 19 percent of computer and information-science majors are currently women. When you put the lens on Hispanic women, that number shrinks to 1 percent.

To combat the current underrepresentation of women in the tech industry, Latinitaswith support from Google’s Made with Code, developed the Code Chica Conference with the aim of getting girls excited about coding and sparking an interest in tech jobs.

During lunch, notable women of color from the technology industry will visit attendees.

Cost: $15 (includes lunch), open to ANY girl or teen between the ages of 9 and 18; discounts available for families. FREE for participants of Latinitas.

Register online at, or call (512) 900-0304.

WHO:  Latinitas Code Chica Conference

Event partners include Google’s Made with Code, SXSW Interactive, MakerSquare, an Austin-based coding education company, Dell and Blackbaud, Inc.

This program is made possible by a recent grant from Google.

WHEN:  Saturday, Oct. 25, 9 a.m. to 4 p.m.

WHERE:  Austin Community College Eastview Campus
              3401 Webberville Road
              Austin, TX 78702

Tejano Tribune Feature

5b274f_11871206e56d4a658a78ff0249e0571d.png_srz_p_656_195_75_22_0.50_1.20_0TEJANO TRIBUNE – Students support event focused on women’s rights
October 22, 2014
Stephanie Guzman / Tejano Tribune


Ballet Folklorico Flor y Canto performing at Day of the Girl Festival.

For the first time in El Paso, college women from EPCC, along with local organizations such as Latinitas and LULAC, got together to organize the Day of the Girl Festival on Oct. 11.“We have several EPCC students that volunteered with us for this event,” said Alicia Rascon, Latinitas executive director.

“We collaborated a lot with the Service Learning department.”

“It focuses on bringing awareness of issues affecting girls.”

The purpose of the festival was also to highlight resources for girls and to promote community activities.

It helped some EPCC students on their college courses by giving them extra credit and some experience.

“I needed extra credit in two of my courses and that is why I volunteered,” said EPCC student, Marisela Ramirez.


“It is helpful because it will help me raise my grade and besides, you get to help out the community.”


The festival included musical entertainment, dance performances and interactive activities.


Hispanic girls are on the top numbers of high school dropouts and the festival was made to give the community the awareness of what’s happening with girls in El Paso and EPCC.


“Equality is very important, it is important that all children have equal access and equal opportunities,” Rascon said.


“Right now, we are not necessarily guaranteeing that for a lot of girls.”


Girls from El Paso were offered the opportunity to speak up on various issues.


“There are parts of the world where girls are just not allowed to have any education at all,” Rascon said.


“I think it is important to take a stand against that.”


Girls Aim High at STEM Conference (El Paso, TX)


Aim High Conference Features Leadership, Career & STEM Workshops


WHAT: Aim High Conference: Girls are given the opportunity to experience a real job mentored by professionals in this leadership and career workshop.


WHEN: November 1 from 10am-2pm


WHERE: 7000 Edgemere


WHO: Latinitas will be hosting the Aim High Conference, a special workshop about empowering Latina youth. The Aim High conference is created especially for girls in the 4th through 8th grades with unique hands-on workshops, exhibits and panels.


WHY: The Aim High Conference is geared toward encouraging pre-teen and teen girls to aim high by setting high goals for themselves, achieving in academic realms and exploring professional opportunities for their future success. Girls are invited to imagine their future career and meet role models. Workshops are led by professional women who are excited about sharing their careers with participants. Aim High features unique hands-on workshops, activities and inspiring guest speakers. Aim High Conference is hosted by Latinitas and the American Association of University Women.


COST: This event is free.


REGISTER: Pre-registration is encouraged. For more information, call 219.8554, email or visit


ABOUT LATINITAS: Latinitas is a non-profit promoting Latina youth empowerment through media and technology. Through multimedia enrichment programs, Latinitas empowers local girls to express themselves and connects them with role models and mentors who guide them in building their confidence and self-esteem. Latinitas members publishes, a bilingual digital magazine focused on informing, entertaining and inspiring young Latinas to grow into healthy, confident and successful women.




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