FOR IMMEDIATE RELEASE
Latinitas Launches “1,000 Reasons to Help Latina Youth” Campaign for #GivingTuesday
Global Day of Giving Takes Place on November 29th
AUSTIN, TX — November 21, 2016 — Austin-based nonprofit Latinitas aims to raise $1,000 in monthly giving by #GivingTuesday through its “1,000 Reasons to Help Latina Youth” campaign. #GivingTuesday, which takes place on November 29th this year, is a global giving movement that harnesses the power of social media to inspire giving and makes it easy to do so, which is perfect for individuals who want to support and champion the causes the believe in this holiday season but have limited time.
“Our goal is to raise $1,000 in recurring monthly donations which will not only allow us to budget more technology equipment so that the girls in our programs get more hands-on tech experience, but it also helps us maintain our eastside presence in a city with an exploding real estate market,” said Latinitas Co-Founder Laura Donnelly. Donations can be made through our secure Click and Pledge site.
While Black Friday, Small Business Saturday and Cyber Monday are all about shopping for deals, #GivingTuesday is a day for giving back. “There’s a movement in the U.S. that people want to buy less and give more, especially during this time of year. People have the opportunity to impart change through their dollars and that’s what #GivingTuesday is all about,” said Donnelly. During this campaign, Latinitas will provide some reasons people should support Latina youth and will ask its supporters to post their reasons for giving on social media over the next week.
In 2015, nonprofits raised more than $117 million online on #GivingTuesday to help make the world a better place in countless ways. Much more was generated offline and through donations of time and other resources. People participated in #GivingTuesday activities in 71 countries around the globe last year, and this year, participating countries include Australia, Brazil, Kenya, Slovenia, Tanzania, the UK and more.
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For 14 years, Latinitas, a 501(c)(3) nonprofit organization, has been empowering Latina youth using media and technology, providing direct digital media and technology training and esteem-boosting services to nearly 3,500 girls and teens across Texas annually. Founded by two journalism students fed up with the lack of representation of Latinas in media and technology industries, Latinitas presents enrichment programs at Texas schools, libraries and community centers that use culture as a thread to teach web and graphic design, blogging, video and audio production, photography and of late: video game and app development and coding.