FOR IMMEDIATE RELEASE
Contact:
Alicia Rascon
915.219.8554
alicia@laslatinitas.com
MOTHER’S DAY BRUNCH & SPA DAY BENEFITS LATINITAS
El Paso, TX – The “Butterfly Effect Benefit” scholarship fundraiser aims to pamper, feed, entertain, relax and delight mothers, daughters and guests. Latinitas will host this event celebrating mothers on May 4 from 9:00 a.m. to 1:00 p.m., the weekend before Mother’s Day, at the Double Tree Hotel in downtown El Paso. Tickets are $25 per person. The benefit is geared towards local female leaders.
The Butterfly Effect fundraiser will start off with a light brunch catered by the Double Tree Hotel, while live musical and dance performances provide entertainment. Mother of five and successful journalist, Erika Castillo of KFOX14, will share an inspirational message as the keynote speaker. Manicures, mini-makeovers,and makeup consultations will all be available as part of the admission courtesy of Milan Cosmetology Institute and Milan Salon & Spa.
Participants will also have the opportunity to win prizes and bid on a number of items in a silent auction. As part of the celebration of mothers, Latinitas will also host an essay and poetry contest focused on Mother’s Day and the top winner will be recognized at the festivities. Dedicated to building the self-esteem and confidence of its girls, Latinitas will present a fashion show featuring clothing by local boutique Klothes Lime, Ragazza Bazaar and Lakadore, and modeled by Latinitas members. This special day of recognition offers the opportunity to honor mothers and motherly figures, to celebrate Latinitas’ services and commitment to the community, and to raise funds for their college scholarship campaign. This event is made possible thanks to our event sponsors: State Farm Insurance Agent Elizabeth Lopez, Association of Women in Science, Wise Latinas International, Telemundo, Doubletree Hotel, OSP Group and Ben Bridge Jewelers. Money is raised through admission fees, sponsorships, vendor booth fees, silent auction of themed gift baskets, and raffles.
Latinitas is a nonprofit organization dedicated to empowering Hispanic girls through media, art, culture and technology. Through creative expression workshops, after-school programs and camps, the girls build confidence about themselves and gain a higher self-esteem. Latinitas encourages girls to express themselves through multimedia enrichment lessons on writing, graphic art, desktop publishing, web design, photography, filmmaking and radio production. Positive mentors encourage them to build their self-esteem, confidence, cultural pride, efficacy and resiliency to at-risk behavior. Latinitas youth members also produce LatinitasMagazine.org, a digital empowerment magazine by and for Latina youth.
The Butterfly Effect mother-daughter fundraiser hopes to help Latinitas spread its wings of positive influence to reach more of the region’s girls by emphasizing the importance of creative expression and confidence during their metamorphosis into strong women. The event’s name reflects the organizations belief that together, big changes are possible. For more information about the event, call 219-8554, email latinitaselpaso@yahoo.com or visit LasLatinitas.com.
Dream of getting published? Latinitas is seeking motivated and talented young Latinas, ages 13-25, across the nation who want to get published, make an impact, and want to have their voice heard. Our Latina “word weavers” will get the experience they need as our future leaders of America by becoming involved with the Youth Editorial Advisory Board. Girls interested in expanding their writing, editing, multimedia and leadership skills are invited to apply to the Youth Editorial Advisory Board (YEAB). Program requires a semester long involvement (February through May 31st, 2013). Applications are being accepted for the Spring 2013 term, for more information visit: 
The American Association of University Women (AAUW) mission is to empower women and girls through advocacy, education, philanthropy, and research. By empowering women and girls in the community, and across the nation at over 1,000 local branches and 700 college and university partners, the AAUW organization is breaking education and economic barriers. The AAUW has been a tremendous partner for Latinitas in helping co-host the Aim High conference. They served as volunteers throughout the event to aid with set-up, registration, meal preparation and more. Some of their representatives also served as guest speakers and hosted an informational fair during our career fair to share their career experience. They also sponsored the event to help us provide this opportunity to local girls free of cost by providing food and goody bags for all our participants.
On November 17, Latinitas held their Aim High Conference at the El Paso Main Public Library. There was an incredible turnout as many of our wonderful young ladies participated and enjoyed a day of inspiring role models and workshops that encouraged them to stay in school and explore potential careers. From career charades to career Pictionary, participants learned about the different careers that are available to them, educational requirements, and salary for their future dream job. The American Association of University of Women (AAUW) sponsored and welcomed the girls to explore what the future has in store for them.
Latinitas hosted an Aim High Conference geared towards empowering girls to aim high and achieve their dreams. During the conference, a select group of inspirational leaders made up a career panel. The college panel was made up a diverse group of women named Marisol Hernandez, Ana Camargo, Claudia Santiago and Dana Renteria. The professional speakers included Joanna Martinez who is a financial planner with Ameriprise, Teresa Shobney who is an auditor with the FBI, Rosalinda Natividad who is a grant writer, Mireya Arriaga-Cevallos who is a State Farm agent, and Karla Silva who works with the IT department as the Associate Director for Clinic Support Systems. The conference finished up with Catalina Rosales from the Army inspiring the girls with her own personal story of life and her career as an Army Commander.

Alina Castro, a Graphic Design Intern, is studying Graphic Design at the University of Texas at El Paso, believes the only way to success and make a difference is by educating yourself. She loves to read and learn something new every day. Alina advises girls to not let intimidation scare or shy them away from their goals.
Bianca Castrejon, an Educational Outreach Intern, is pursing a degree in Social Work at the University of Texas at El Paso. She chose Social Work as because she would like to provide assistance and guidance to those going through a hard time. it easier to get through. Her words of wisdom to young girls is to not let intimidation scare or shy them away from their goals.
Marisol Hernandez, the guru behind Latinita’ (El Paso) bookkeeping, is an Accounting and Bookkeeping Intern. Marisol is a Senior at the University of Texas at El Paso and is pursuing a degree in Accounting and Finance. She would love to start a business with the help of her dad, one of her major role models in life. She advices girls to never let failure stop them and to seek their dreams; there are lessons of life to grown stronger and keep on going to their goals.
As the Latinita’s Marketing Intern, Melissa Rivas makes sure El Paso is kept current on every event hosted by Latinitas. She is pursuing a degree in Media Advertising and hopes to find a secure job in a respectable marketing company. Her advice to girls is to: “Never doubt yourself. Think of the future you want and strive to get it and achieve more.”
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