Alicia Rascon – Chief Executive Officer
Chief Executive Officer/Latinitas Co-Founder Alicia Rascon was born in Jalisco, Mexico and grew up in El Paso, Texas. She has been a development associate for the Austin Children’s Museum and has worked in non-profit and Hispanic media as a production assistant at National Public Radio’s Latino USA and as the director of communications for CASA (Court Appointed Special Advocates) of Travis County. Following college, Alicia worked as a reading specialist for bilingual students as an Americorps volunteer and taught part-time for the Austin Independent School District. She graduated with a journalism degree from the University of Texas with a minor in Mexican American studies. Co-founder of Latinitas Magazine and Outreach, Rascon is dedicated to providing new opportunities to help Hispanic girls realize their potential. As Chief Executive Officer, Alicia manages the production of Latinitas magazine, program outreach and resource development for Latinitas. She also spearheaded Latinitas’ first pilot chapter in El Paso, Texas in 2008. Alicia has volunteered throughout her life for numerous cultural groups including Kappa Delta Chi Sorority, LULAC, the Junior League Hispanic Mother/Daughter Program, and La Luz de Amistad. She is currently a member of the Junior Woman’s Club of El Paso. She has served on the board of Girl Scouts – Lone Star Council, Woman’s Fund of El Paso, El Paso Conference for Women and Elevated Arts. Alicia was awarded the Sor Juana de Inez award from the National Mexican Museum of Art, the Luz de la Comunidad recognition from the Greater Austin Chamber of Commerce and as the National Hispana Leadership Institute Leader of Promise for her commitment to serving Latina youth.
Laura Donnelly – Chief Operations Officer
Chief Operating Officer/Latinitas Co-Founder Laura Donnelly was a book publicist for eight years in New York City , working with authors such as Michael Crichton, Erica Jong, Maya Angelou and former President Jimmy Carter, until she realized she wanted to generate her own media. A “big sister” in Big Brothers/Big Sisters for ten years, she had long been inspired to create a forum for “girl speak.” She received her undergraduate degree in English at Fairleigh Dickinson University in Madison , NJ and a masters in Journalism from the University of Texas at Austin in 2003. The co-founder of Latinitas Magazine and Outreach, Laura is strongly dedicated to empowering Latina youth. As Chief Operating Officer, Laura manages the production of Latinitas magazine, program outreach and resource development for Latinitas. She is also a documentary filmmaker producing a short work titled, “Capirotada,” which was featured in South by Southwest Film Festival. Laura was named a YWCA of Austin Woman of the Year, “Leader of Promise” and was awarded the Young Women’s Alliance 40 Under 40 Award for her work empowering Hispanic girls and teens.
Jazmin Vasquez – Outreach and Volunteer Coordinator – El Paso
Jazmin was born in Los Angeles, California and raised in El Paso, Texas. She graduated from the University of Texas at Austin in 2011 with a Bachelors degree in Social Work. After graduating, she interned with two different agencies in El Paso in order to become familiar with the services offered to the community and to gain experience in her profession. One of the internships was with Latinitas as an Outreach Intern. Interning with Latinitas really helped her gain insight on the different needs of the community, specifically those of the young Latina population. Working with Latinitas increased her passion for working with the displaced populations that she encountered through her work, and she has continued to with the organization as a volunteer. Currently, she works with the agency as the part-time Outreach Coordinator where she helps interested volunteers and interns become a part of the Latinitas team..
Jasmine Villa – Managing Editor/Communication & Fundraising Assistant – El Paso
Jasmine holds a Master of Arts in Rhetoric and Writing Studies. She is currently pursuing a PhD in Rhetoric and Composition while working as an Assistant Instructor at the University of Texas at El Paso. In 2011, she graduated with two Bachelors of Arts degrees in English and American Literature and Chicano Studies. Her academic interests in intercultural rhetoric and educational discourse led to volunteering and joining the Latinitas team as an Editorial Intern and Club Leader in 2012. Now, Jasmine is the Program Coordinator for the Youth Editorial Advisory Board and assists with managing content and writers for Latinitas Magazine.
Yendri Longoria – Program and Volunteer Assistant – Austin
Yendri is originally from Houston, TX, but has been living in Philadelphia for the past year where she attends Drexel University. She is double majoring in Elementary Education and Special Education, and plans to get her Masters in Behavioral Analysis. She has returned to her Texas roots and is interning at the Latinitas Austin location as the Program and Volunteer Assitant. She is looking forward to this upcoming semester and can’t wait to start sharing her knowledge and passion for education with young Latinas.
Board of Directors
Roberto Carlos (RC) Rondero de Mosier – President
Ginger Pineda Raya – Treasurer
Juan Carlos (JC) Otero
Founding Board Members