Staff & Board

Bookmark and Share


Alicia Rascon - Chief Executive Officer

Chief Executive Officer/Latinitas Co-Founder Alicia Rascon was born in Jalisco, Mexico and grew up in El Paso, Texas. She has been a development associate for the Austin Children’s Museum and has worked in non-profit and Hispanic media as a production assistant at National Public Radio’s Latino USA and as the director of communications for CASA (Court Appointed Special Advocates) of Travis County. Following college, Alicia worked as a reading specialist for bilingual students as an Americorps volunteer and taught part-time for the Austin Independent School District. She graduated with a journalism degree from the University of Texas with a minor in Mexican American studies. Co-founder of Latinitas Magazine and Outreach, Rascon is dedicated to providing new opportunities to help Hispanic girls realize their potential. As Chief Executive Officer, Alicia manages the production of Latinitas magazine, program outreach and resource development for Latinitas. She also spearheaded Latinitas’ first pilot chapter in El Paso, Texas in 2008. Alicia has volunteered throughout her life for numerous cultural groups including Kappa Delta Chi Sorority, LULAC, the Junior League Hispanic Mother/Daughter Program, and La Luz de Amistad. She is currently a member of the Junior Woman’s Club of El Paso. She has served on the board of Girl Scouts – Lone Star Council, Woman’s Fund of El Paso, El Paso Conference for Women and Elevated Arts. Alicia was awarded the Sor Juana de Inez award from the National Mexican Museum of Art, the Luz de la Comunidad recognition from the Greater Austin Chamber of Commerce and as the National Hispana Leadership Institute Leader of Promise for her commitment to serving Latina youth

Laura Donnelly - Chief Operations Officer

Chief Operating Officer/Latinitas Co-Founder Laura Donnelly was a book publicist for eight years in New York City , working with authors such as Michael Crichton, Erica Jong, Maya Angelou and former President Jimmy Carter, until she realized she wanted to generate her own media. A “big sister” in Big Brothers/Big Sisters for ten years, she had long been inspired to create a forum for “girl speak.” She received her undergraduate degree in English at Fairleigh Dickinson University in Madison , NJ and a masters in Journalism from the University of Texas at Austin in 2003. The co-founder of Latinitas Magazine and Outreach, Laura is strongly dedicated to empowering Latina youth. As Chief Operating Officer, Laura manages the production of Latinitas magazine, program outreach and resource development for Latinitas. She is also a documentary filmmaker producing a short work titled, “Capirotada,” which was featured in South by Southwest Film Festival. Laura was named a YWCA of Austin Woman of the Year, “Leader of Promise” and was awarded the Young Women’s Alliance 40 Under 40 Award for her work empowering Hispanic girls and teens.

Jazmin Vasquez - Outreach and Volunteer Coordinator - El Paso

Jazmin was born in Los Angeles, California and raised in El Paso, Texas. She graduated from the University of Texas at Austin in 2011 with a Bachelors degree in Social Work. After graduating, she interned with two different agencies in El Paso in order to become familiar with the services offered to the community and to gain experience in her profession. One of the internships was with Latinitas as an Outreach Intern. Interning with Latinitas really helped her gain insight on the different needs of the community, specifically those of the young Latina population. Working with Latinitas increased her passion for working with the displaced populations that she encountered through her work, and she has continued to with the organization as a volunteer. Currently, she works with the agency as the part-time Outreach Coordinator where she helps interested volunteers and interns become a part of the Latinitas team.

Jasmine Villa - Managing Editor/Communication & Fundraising Assistant - El Paso

Jasmine holds a Master of Arts in Rhetoric and Writing Studies. She is currently pursuing a PhD in Rhetoric and Composition while working as an Assistant Instructor at the University of Texas at El Paso. In 2011, she graduated with two Bachelors of Arts degrees in English and American Literature and Chicano Studies. Her academic interests in intercultural rhetoric and educational discourse led to volunteering and joining the Latinitas team as an Editorial Intern and Club Leader in 2012. Now, Jasmine is the Program Coordinator for the Youth Editorial Advisory Board and assists with managing content and writers for Latinitas Magazine.

Yendri Longoria - Program and Volunteer Assistant - Austin

Yendri is originally from Houston, TX, but has been living in Philadelphia for the past year where she attends Drexel University. She is double majoring in Elementary Education and Special Education, and plans to get her Masters in Behavioral Analysis. She has returned to her Texas roots and is interning at the Latinitas Austin location as the Program and Volunteer Assitant. She is looking forward to this upcoming semester and can’t wait to start sharing her knowledge and passion for education with young Latinas.

Board of Directors

Roberto Carlos (RC) Rondero de Mosier - President

Roberto Carlos (RC) Rondero de Mosier is an attorney with an expertise in intellectual property and media/entertainment law. Roberto was raised by a single Latina mother who inspired him to help others because of the work he saw her do as a social worker. Roberto is using his knowledge and his profession to give a voice to those who can’t speak for themselves. Roberto is currently apart of Nosotros, which is an organization that is dedicated to the advancement of Latinos in entertainment. Roberto is a firm believer that through technology and multimedia anyone can be heard and make a difference.
Ginger Pineda Raya - Treasurer/

Born and raised in El Paso, TX Ginger Pineda Raya is presently a Clinical Administrator at the Paul L. Foster School of Medicine at Texas Tech University Health Sciences Center. She is adjunct faculty at Dona Ana Community College-New Mexico State University as well as Park University. She has a Bachelor’s degree in Public Relations, a Master’s in Public Administration from the University of Texas at El Paso and has worked in higher education for over 5 years. Ginger was a “Big Sister” with Big Brothers Big Sisters of El Paso for 2 years. She started volunteering with Latinitas October 2009 by assisting at various workshops and assisting at Latinitas functions. She then served as Chair for the Alliance of Latinitas. As a vested part of the El Paso border community, Ginger feels that the girls in the region are greatly underserved and benefit greatly from the exposure to technology and media that Latinitas has to offer.
April Alejandro
Jennifer Rodriguez

Jennifer Rodriguez currently serves as Assistant Director of the Center for Civic Engagement at the University of Texas at El Paso, where she is responsible for connecting and engaging students and faculty to the greater El Paso community. Rodrigues has been a strong influence in the university community since 2005, where she received both her Bachelors and most recently her Masters in Education (2008). In addition to her extensive involvement at UTEP, Rodriguez is part of the Women’s Fund of El Paso where she served on the Community Outreach and Scholarship Committee. Rodriguez maintains a strong background in building and fostering community growth and by joining the Latinitas Board of Directors, she intends on cultivating the mission of Latinitas by helping girls discover and embrace their cultural heritage.
Juan Carlos (JC) Otero

With a strong track record at Dell Inc., Juan-Carlos Otero joins Latinitas with a specialty in both corporate and start-up business. Otero was a crucial proponent in the establishment of two business projects where he served as Co-Founder, Mr. Green Cleaning, a business dedicated to providing eco-friendly cleaning services and ADiki, a platform for college creatives to display information about internships and work opportunities. Otero most recently received his Masters in Organizational Leadership at Concordia University this past May (2014). In addition to working at Dell the last three years, Otero has served as an Advisory Board Chair at Latinitas. As a Board member, Otero hopes to assist Latinitas reach financial sustainability and improve programming for the acquirement of larger funding.
Karen Siles
Angela Sustaita
Albert Swantner
Albert Swantner is a San Antonian with a passion for technology. Albert graduated from UT with a Bachelor’s and Master’s degree in mechanical engineering. Albert jumped into the workforce right after graduation, as he started his own interactive advertising and mobile applications company called Bohemian Innovation. His company took off and soon Bohemian Innovation had clients as big as Adidias, FOX, Cricket Wireless, and Charity Miles. Albert did not stop there, he’s currently the Director of Mobile Technology for HMS Teach in Austin. Albert is outspoken and passionate about the opportunities that creativity and technology can do for the Latino community and he has taken his talent, savvy, and creativity to inspire and help out his fellow Latino/a’s. Albert has been involved in organizations such as Big Brother and Big Sisters of Austin and Micah 6 Food Pantry.
Ana Ruelas

Founding Board Members

Federico Subervi-Velez - Pst Board Chair

For over twenty years, Federico Subervi-Velez has been working in mass communication in an effort to raise awareness and attention to the experiences of Latinos. Formerly the University of Texas at Austin ’s RTF Graduate Advisor, Subervi-Velez is currently a professor at Texas State University . Earning his Ph.D. in Journalism and Mass Communication at the University of Wisconsin at Madison , Subervi-Velez has gone on to obtain over $575,000 for research projects on a variety of topics pertaining to ethnic issues and communication, and is currently writing a book titled Mass Media and Latino Politics: Case studies of media content, communication strategies, and survey research, 1984-1996. Latinitas was developed in Subervi-Velez’s Latinos and Media class at UT. Currently, he builds and attracts board leadership to Latinitas, helps in fundraising for after school programs and is a link to a workforce of volunteer student interns at his current position at Texas State . In addition to his teaching, publications, and research on Latinos and the media, his international research has focused on the media system of Puerto Rico ; and the images of Blacks and other ethnic groups in Brazilian television. Subervi-Velez has served as advisor or consultant to various public and private entities such as: Fox Kids Network, Nickelodeon’s Dora the Explorer, The Dallas Morning News, The National Museum of American History, The National Council of La Raza, Harvard University’s Joan Shorenstein Barone Center on the Press, Politics and Public Policy, United States Commission on Civil Rights, The Tomás Rivera Policy Institute, and The National Latino Children’s Institute.
Bibi Lobo - Founding Board Member
Angie Ayala Berumen - Founding Board Member/Webmaster

Angie Berumen began volunteering for Latinitas in 2002 and served as a founding board member. Since then, Angie has been an integral part of the design, production and maintance of the Latinitas website, producing interactive content and updating the digital magazine articles regularly. With a technology background, Angie is dedicated to teaching young girls the power of technology. Angie currently serves as a Database Application Manager for the Health Professions Council. Angie grew up in Harlingen, TX. Previously, Angie is an IT specialist at the University of Texas as well providing freelance technology consultant services. Upon graduating from high school she attended the University of Texas at Austin where she graduated with a degree in Management Information Systems. She has extensive volunteer experience in providing web design and computer workshops for youth. She is an active member of the Kappa Delta Chi Alumni service organization.

buy cialis without prescription

cialis price

cialis dosage

Viagra online